There are many Reasons Why You Should Be Using Podcast Platforms for Audio. Podcasts are an effective medium to get your information out to your audience and they can really help you in your search engine optimization efforts.
But only if you use some of the best Podcast Hosting Platforms that allow you to embed them onto your site or other platforms.
You’re missing out on a lot of potential traffic and leads if you aren’t doing this.
Here are three reasons why you should be using podcast hosting platforms for audio.
1.Accessibility
Podcast platforms make it easy to manage your audio. Instead of having multiple files scattered on your hard drive, you can have all of your audio in one place.
That makes it easier to find and distribute—whether you’re posting it online or sending a link to a colleague.
It also makes collaboration easier; if you’re working with others on an audio project, everyone involved has quick access to what they need.
The upshot? You can spend more time focusing on content than navigating tricky file-sharing sites like DropBox and FTP servers.
The best podcast platforms work seamlessly with both Macs and PCs—and offer free downloads of popular audio editing software such as GarageBand or Audacity. #1: Spreaker:
One of our favorite podcasting tools is Spreaker. Not only does it have a wide range of features (podcast hosting, social media integration, mobile apps), but it’s also super user friendly.
We love that you can easily upload prerecorded audio or video directly from your computer without needing any additional software–just drag and drop!
And since there are so many options for customizing how your show looks (you can choose from dozens of different color schemes), we think it’s really appealing to listeners who want something visually interesting while listening.
2. Audience Engagement
People are spending more time on their phones and tablets. This means that people are consuming content on small screens, which makes it challenging to connect with your audience.
Podcast platforms make it easy to connect with your audience while they’re on-the-go. Over 60% of podcast listeners listen in their cars every week.
So take advantage of that opportunity by getting your brand out there with a professional podcast platform (like our free platform at Podia).
Your audience is listening! And if you’re not using podcasts as part of your marketing strategy, you’re missing out on a huge opportunity to get your message across.
Plus, podcasting has been shown to increase SEO rankings. A recent study showed that when brands publish audio content, their website traffic increases an average of 35%. That’s huge!
If you want more traffic and engagement from your customers, start thinking about ways to incorporate audio into your marketing mix. It’s one of the most effective ways to connect with consumers today.
3. Variety
Each podcast platform offers unique ways to produce and distribute your audio, so you should use a variety of platforms to maintain options.
For example, SoundCloud is best used for audio that can be played continuously; Podbean allows you to create customized landing pages that are integral to branding and engagement efforts; Anchor links directly with Facebook and Twitter profiles so listeners can easily find you on social media; and so on.
There’s no right or wrong way—but there is a right way (for you). Use different platforms to cater your podcasting strategy to what’s easiest for you.
That said, even if you choose just one platform to start out with, don’t ignore other opportunities that may arise in future.
Your needs as an entrepreneur will change over time and it’s important to stay flexible as they do. The more tools at your disposal, the better!
While all podcasts have their pros and cons, each brings something a little bit different to the table when it comes to distribution methods.
When choosing a podcast platform for audio delivery, ask yourself three questions: What type of content am I distributing?
Do I need to monetize my content? And how much flexibility do I want from my hosting service? If you’re looking for total freedom from distribution partners then you’ll want to host your own file downloads through something like Libsyn or Blubrry.
On top of hosting an XML file with pre-set meta data tags, free options such as FreeCast also allow users open their own RSS feed directory where podcasters can submit their RSS feeds online and get discovered by people interested in listening.
