For any online store, search engine ranking is the number one priority. While paid exams can put you in first place in exam scores, the long-term cost of being there can be prohibitive. You need number one, and eCommerce SEO can help you get there if you do your part in finding retail products to sell online.
In this product-based SEO mind map, we explain everything you need to know about SEO strategies for “e-commerce websites” as well as tips and tricks to help you satisfy your customers.
1. E-commerce Keyword Research
Ecommerce Keyword research is the first step in an eCommerce SEO campaign. This ensures that you target keywords that are easy to categorize, get lots of searches, and have high conversion rates.
But the choice of keywords is more than just considering how difficult it is to organize or how many people are searching. However, if you want to be honest about SEO and increase keyword distribution, you should consider creating a search matrix.
The Keyword Matrix is a way to review your keywords and compile a report to quickly identify the top keywords to use on each of your pages. Based on KD, search volume, and search intent.
2. Write Unique Product & Category Descriptions
Look at almost any e-commerce store. You will see they include unique information on their product and category pages. There are reasons to tell visitors more about the segment or product they are looking at, and it’s the duty of the product stock manager. This helps Google understand the meaning of the page.
Remember, Google ranks pages according to an algorithm … if there is no text on the page, only the algorithm makes it harder to work. So I suggest putting unique descriptions on both category and product pages.
Do not copy/paste product information from manufacturer’s websites. Write the content yourself. Include the main keyword in the description, and expand long edits, synonyms, and keywords to ensure it’s well written and readable for people. Tell visitors what they want to know about the product.
3. Implement Schema Markup
Wouldn’t life be better if Google solved our daily “my site not visible” problems?
Well, with rich snippets or tags, you can highlight specific areas of information for Google and other search engines.
You want to add two types of branding to your eCommerce website. Product branding requires a product name and price, and you can also add other sensitive tags such as images, descriptions, URLs, and tags.
Review schema markup requires two types of markup – 1.) aggregate ratings and 2.) individual review. To implement aggregate, you will need overall marks, estimated numbers, and good or worst ratings.
4. Add FAQ Section
The best eCommerce stores have detailed product information pages. Good content is vital for your product page to be ranked in SERPs. Because it matches people’s needs, and that’s why you should have a FAQ section on your product page.
Another reason to improve product pages with an FAQ section is that there will be sales issues when going to your product page. It would be best if you answered any questions they may have to translate them. Otherwise, they will come back and not buy from your online store.
Your FAQ section should answer all the questions your customer may have, and you should also check the FAQ’s structured data.
5. Clean up URLs
Take a look at your website’s product pages. Now think about how many features your users use. The difference between beautiful, clean URL structures and vital URLs is a big one for many of us.
It’s not surprising because we quickly attach importance to the structure of a URL and forget what works best for our site.
But having an indexed disorganized URL can be a massive problem for your customers, especially if you have a collection of product and category pages.
6. Cross-link your top pages
When you think of internal links, you probably think of a term that links to a relevant page or any links to many pages on your site.
That’s not what I’m talking about. Internal linking allows you to guide the user from one page on your site to another, improving user engagement and navigation.
It gives your customers many options to interact with your website. This increases your chances of ranking for more keywords, which helps the SERPs crawl your website. You want to extend the love of local communications to your principal voyages, so having an internal communications guide is very helpful.
The SEO wheel has not been reinvented here. But if you follow the advice given in this guide, I can be sure that you will be better than 90% of your competitors.