Five Examples Of Ecommerce Automation

Pricing, quoting, negotiating, and shipment may all be done more quickly.

Pricing, quoting, and negotiating the sale can be difficult for eCommerce firms with huge product catalogs and a diversified consumer base. Automation aids in the configuration of products behind the scenes and the proper calculation of pricing for each customer.

When shopping on a website they are unfamiliar with, over 81 percent of internet shoppers are nervous. Customers appreciate transparency in terms of availability, pricing, purchasing, and shipping.

Saltworks, a salt company based in the United States, set up a multi-layered pricing system based on client groups and applied individualized volume reductions to ensure that customers saw their actual contract pricing. They also used automations to manage self-serve shipping techniques and streamline shipping procedures such as LTL, UPS, and freight quotes.

Customers should be able to easily place and manage orders.

Giving customers more freedom and control throughout the purchase process can be a powerful competitive differentiation.

While 48% of B2B decision-makers have used order management automation in their eCommerce initiatives, more than 39% believe it has resulted in more recurring orders.

Samuel Hubbard, a shoe maker based in the United States, uses a product grid on their B2B eCommerce website to allow buyers to fill out the shoe type, size, and bulk order all in one step. Users can also utilize the cart function to add a single type of product to their cart and adjust its properties all at once. Customers have the freedom to order whenever they want, and sales employees are liberated from manually entering, uploading, or managing customer orders.

Multiple approvals for the transaction must be coordinated.

Putting the approval process in one place saves time and money, regardless of how many stakeholders, vendors, or distributors are involved. Your eCommerce system must have current inventory, pricing, promotions, and other data in order for this to work.

When you make it simple for clients to achieve their objectives, you’ll keep them longer, increasing your profits by 25-95 percent.

Testrut, a German home goods producer, was able to completely lay out and optimize their internal procedures thanks to the power of automations. Customer-specific approval processes, corporate account management, and pricing computations are all examples of this. Customer happiness and, eventually, sales rose as a result of increased personalisation.

They should improve the processes for reporting, selling, and forecasting.

When people browse or buy something from an eCommerce-enabled website, they create a lot of information. You can use this information to target products, pricing, and discounts on the front end. Businesses can use the data on the back end to ensure product availability while reducing inventory and carrying expenses.

It becomes easier to create relevant experiences that drive sales when they shared customer information across the firm, including marketing, sales, support, finance, and supply chains.
Data is everything to GI Supply, a medical supply wholesaler. It assists them in better understanding the activities of top-performing reps and optimizing the sales process. The Competition Tracker function of GI Supply allows managers to compile competition data from across the company, allowing sales and marketing to better position their messages.

Promotions and upselling tailored to individual customers

Nudges, notifications, follow-up, promotions, and feedback surveys that deliver timely, appropriate information have a beneficial impact on the brand experience, customer happiness, and conversions.

When you integrate eCommerce platform and CRM, you can customise promotions and incentives for each customer, enhancing your conversion rate.

FairPrice, Singapore’s largest grocery chain, used automation to simultaneously conduct up to ten discount deals. These exclusive offers were all one-of-a-kind, tailored to each customer’s exact needs, and provided completely personalized shopping experiences.

Automation Tools for Ecommerce

Any skilled artisan will tell you that the quality of the tools used in its manufacture determines the ultimate product’s quality. It’s the same with eCommerce automation. You begin with the best tools for the best results.


OroCommerce is a B2B-focused eCommerce platform. It has a lot of automation features that make quoting, order management, pricing, payments, and order fulfillment more easier. Businesses may increase staff productivity and retain and attract more consumers by using a sophisticated eCommerce architecture, an API set, and a wide range of connectors with CRM, ERP, PIM, and other systems.


OroCRM assists marketers and sales teams in capturing and nurturing leads, as well as closing more sales. It works with OroCommerce without any issues. OroCRM facilitates automation by providing up-to-date, real-time customer information. Staff can access data and make sales-driving decisions thanks to marketing, reporting, and segmentation capabilities.

Automation aided eBusiness Growth.

Many moving pieces are involved in digital commerce processes. Stakeholders, customers, and staff are all part of the winning formula. Then add product information procedures, customer acquisition and retention initiatives, and buying journey support. Adjust as needed while baking under the supervision of management.

It’s difficult to focus on the high-value areas of your organization without automation to eliminate, streamline, or improve these chores. The focus on doing things well and doing the right things is essential for business growth and long-term success.

Furthermore, your staff will be able to spend their time doing the things that will help your company flourish. By automating the mundane, your human resources can devote their time and energy to jobs that require creativity, ingenuity, and problem-solving. In conclusion, all of this is necessary for reducing errors, increasing productivity, and focusing on the consumer.

Source: ecommerce business , ecommerce store

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