How to Choose a Speaker to Motivate Your Teams

As a company, involving an inspirational speaker can have different goals such as thanking customers or attracting prospects to a trade show. Elit olduğu kadar vip olan bahçelievler escort bayanlara ulaşmanın en doğru web adresi. If your goal is to motivate your teams, the choice of speaker is very important. Here are some tips to choose more easily.

1-Questions to ask?

Who is the conference for?

Whether you are an SME or a large group, the question of the public must be asked from the outset. Indeed, defining the audience of the conference will allow you to better understand their expectations and propose a suitable speaker. Just like a salesperson with his client, it is the knowledge of the public and their expectations of your product or service that allows the speaker to adapt his speech and proposals to better convince him.

It is therefore necessary to define upstream the profile of the public and for this several criteria can be useful to you: the age of the public, the seniority in the company, the gender, the profession, the geographical location, the internal status, or the level of study. Defining these criteria will allow you to better understand their expectations, but also subsequently to brief the speaker on the audience so that he adapts his speech.

Choose a speaker internal or external to the company?

Motivating your employees via a conference is an exercise that can be done through two types of stakeholders: internal stakeholders within the company, and external stakeholders.

Internal stakeholders, whether the manager of a team or the general manager, have the advantage of knowing the company well, so they can easily address the problems experienced by the company and future challenges. In addition, they do not represent any additional costs for the company. However, there is a “but”.

The first risk lies in the fact that a manager can be an excellent as well as a poor speaker. Giving conferences is a profession that can be learned and for which some have facilities and others not at all. Structure of the speech, intonation of the voice, breathing management, postures, gestures, looks, adaptation to the reactions of the audience, a multitude of factors combined will make it possible to capture or not the attention of the public and motivate it or not.

Not to mention the substance of the discourse which, here too, is a specific exercise that is easy. Indeed, structuring the subject of a conference, to convey the right messages that will motivate an audience, is an exercise that requires preparation, and the use of certain tools such as the “Herrmann Brain Dominance Instrument” (HBDI), an approach to the brain preferences of the public.

The second major risk is the ability to influence the public. Dr. Robert B. Cialdini’s work on influence highlights the fact that our ability to be influenced by a person is related to whether they are interested in convincing us: “We allow ourselves to be much more influenced by experts who seem impartial than by those who have something to gain by convincing us.” Indeed, an internal speaker has every interest in motivating his teams so that they achieve certain objectives.

This position, therefore, makes the speech of the internal corporate speaker much less impactful because the public is not fooled and has it in mind. An external speaker, on the other hand, has a more impartial position that is not an employee of the company, which will allow a much stronger influence on the public and can greatly help in the goal of motivating a team. Discover all the profiles of motivational speakers

Motivation: what is the precise objective?

What does it mean to motivate? The motivation is true, a somewhat vague term of which everyone makes an exact interpretation of his own. It is, therefore, necessary to define what you mean by motivation and what you expect concretely from it.

To do this, try to answer the following questions: “What do I want the audience to do after this conference?” and “What do I want the audience to think after this conference?” This reflection will allow you to clarify what you are trying to achieve as a motivational goal, and then choose the most suitable personality to take your team there. Once you’ve defined your audience and goals, let’s look at choosing the speaker profile.

2-Selection criteria

Choose according to the area of expertise

There are profiles of speakers from a multitude of professions and fields capable of motivating a team. Whether they are or have been a coach, conductor, athlete, military, chef, or astronaut, they are all potentially able to motivate a team. However, they will approach motivation in a different way depending on their respective experiences and universes.

If we take the example of a coach of a rugby team, he will be able to share for example how he was able to lead his team to victory at the 6 Nations Tournament, based on his experience of an international rugby competition seen from the inside. In another register, a former commander of the special forces will be able to rely on examples of extreme situations experienced during missions with his team, to show that everyone has been able to surpass themselves to overcome these difficulties.

To move towards one universe or another, ask yourself for example the question of which area would interest your team the most. Whether it’s the military, gastronomy, politics, or sports, do not hesitate to survey your team on the profiles that arouse their curiosity the most to find the motivating speaker who will meet the expectations of your teams.

Different ways of approaching motivation

Choosing a keynote speaker from a specific profession or field does not mean that he will talk about cooking recipes or musical composition for 1 hour. The speakers will use their field (different from the business world) to address motivation and will simply image, illustrate, their words and make analogies between their field and that of your company.

It is, therefore, necessary for your choice to check that the speaker can adapt his conference. Indeed, some conferences are mounted from scratch on the same model. And the speaker will not adapt to the situation of the company. However, for an audience to feel concerned. It is necessary to help them make the connections between the speaker’s field and what is happening in the company.

So, pay attention to the speaker’s ability to adapt his speech according to your context, your objectives, etc. Just like on a trip, to reach the same destination, you can go through multiple routes.

Beware of “motivational experts” speakers

Some speakers, without real specific experience. Have become overnight gurus of management or motivation and proclaim themselves “experts” without real experience of the subject. To avoid this, you can for example ask them for a video of their conference. So that you can know the structure and messages of their intervention. If not, you can ask them to explain how they became “experts.” Have they passed specific diplomas? Do they have a concrete experience of the subject in their field? Which clients have they ever worked for? In what forms? For what results?

The choice of profiles by price

In 99% of cases, companies have a budget not to exceed for the intervention of a speaker. In order not to waste time, ask the speaker for his rates, from the beginning. When you contact him or vice versa, let him know your budget to know if it is enough. If you go through an agency of speakers. They will then be able to offer a selection of the best public speakers of all time without exceeding your budget. The price criterion is mainly based on two factors, the celebrity of the speaker and his experience. The more experienced a speaker is, the more their rates increase. It is the same for its notoriety.

Choose a profile based on celebrity

Choosing a famous speaker has the advantage of being able to send a strong signal to your team. Indeed, it is flattering for your teams to be able to meet a famous personality. In addition, it will increase the impact of your event because your employees will remember this extraordinary moment. However, this is not enough to motivate an audience. Indeed, it is possible to involve a famous speaker, but it will not necessarily be able to motivate your teams.

Other more relevant criteria such as the authenticity of the speaker or his ability to establish contact with the public. Are more relevant factors to go towards the motivation of an audience. As Chris Anderson (Organizer of the famous TED conferences since 2001) specifies in his book. Public speaking the official TED guide”. So, take the time to exchange with the speaker before the conference or to watch his videos. To learn more about his posture vis-à-vis the public.


Choosing a motivational speaker to motivate your teams is not a complicated task but requires time if you want to have a real impact on the audience concerned. If, however, it seems too time-consuming. There are speaker agencies in the United States like Big Fish Marketing. Whose job is to advise you on the choice to save you time.

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