Many marketers have all kinds of misconceptions about social media marketing . Some think that posting “viral content” is enough to get tons of traffic overnight. They actually believe that if you are able to drive that much traffic to your target website , a large portion of those people will buy what you are selling. You can get in touch with Best Social Media Marketing Agency in Washington
Whether you’re selling services, an event, or products from an online store, it doesn’t matter. According to this idea, you just need to have a lot of traffic, thanks to viral social media content , and you will get the conversions you are looking for.
It is assumed that social traffic, no matter what platform it comes from and no matter how you label that traffic, easily converts into sales. Unfortunately, none of these assumptions are true. In fact, they are all tragically wrong.
If you believe in any of these ideas, don’t be surprised if you spend a lot of time, effort, and money only to end up with a whole lot of nothing. Welcome to the club.
Effective social media marketing
It can be reduced to a single metaphor. Master this metaphor and you’ll likely make money on autopilot from social media traffic. If you don’t master this metaphor or have no idea, you will keep fighting; you will continue to believe that social media traffic can easily be generated by viral content. You may continue to chase after this unicorn, but you will be tired and frustrated.
There is no reason for it to be so. All it takes is having the right metaphor or conceptual model to make social media marketing work for you. Even better, you can run it on autopilot.
You’ve probably heard of all kinds of “set and forget” systems. You have probably purchased at least one of these products. Well, they are definitely on the right track when it comes to their etiquette. Social media marketing can be automated. It can be mastered to the point where you can produce income after you set it up. But getting there is a whole other matter. And that’s the price people have to pay.
And unfortunately, most people aren’t willing to pay for that. They’re excited about shortcuts, but they’re not ready to take the stairs to get to the top. In the back of their minds they think there must be some kind of elevator.
Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. This is the metaphor you should have in mind when thinking about ways to get traffic from social networks and social media platforms and turn it into cash in your bank account.
I need you to keep this inverted pyramid idea in mind. It should have a wide base at the top. The top of this pyramid is very visible. He must be there. You need to be visible on all four major social media platforms. I’m talking about Facebook , Twitter , YouTube and Pinterest .
Together, the amount of traffic you can get on these four platforms is mind-boggling. They can potentially generate huge traffic. But that’s only part of the equation. This is just the top of the funnel. Potentially you can push a lot of traffic from the top. This is the width of the top of the funnel.