Christmas may be one of the busiest times of the year, but there’s no reason to limit your seasonal marketing strategies to this occasion. There are numerous strategies to make your marketing initiatives relevant because each season has something special to offer.
Take a look at this list of seasonal marketing initiatives to get an idea of what we’re talking about. Though not all ideas are applicable to all businesses, they might at least inspire one in you. Additionally, if you live in the southern hemisphere, you can change the seasons to coincide with the seasons in your region.
Spring marketing campaigns
The return of warmth and the prospect of regeneration accompany the entrance of spring. As part of that pledge, folks frequently start cleaning their homes at this time. Retail establishments can conduct their own “cleanings” by providing significant discounts on winter goods. Coffee shops selling highly caffeinated coffee drinks can promote their goods as “fuel” for cleaning on the hospitality side.
On April 1st,
The only day of the year when messing with people’s heads is considered socially acceptable is April 1. Since 2001, the e-commerce site ThinkGeek has been carrying out this exact action with its email subscribers. They advertised entirely fake products, such as caffeinated meatloaf and a set of pointless black boxes, while disguising it as their regular Product Highlight newsletter. Sending out fictitious newsletters to customers might be a way for any company to prepare this idea in advance for a chuckle. This is a terrific method to get people talking about your brand and display the human side of your company because not every marketing strategy has to result in a sale.
In the spring, when seeds are sown and young plants are planted, nurseries and garden centres experience brisk business. For flower or vegetable gardens, now is an excellent time to start content marketing on gardening-related topics. Flowers are great veggie companion plants for a variety of reasons, and you should write on this topic to show your expertise (and drive sales).
Everyone is aware that Easter is a day of observance. Think about holding an Easter egg hunt in your establishment. This concept can be developed further by informing your clients that you’ve hid easter egg discounts on your website and mobile app. Give them a hint to get them going, and then send them out.
Marketers can leverage this significant shopping holiday to boost sales and improve visitors to their website. Use your social media channels to highlight the mothers of your workforce. Encourage your followers to do the same by asking them to leave a compliment below the photo.
Promotions for Earth Day
Earth Day is on April 22nd, which is an excellent opportunity to try to promote your way to improving the globe. Talk about your environmentally friendly products if you have them. But don’t stop there; take action by organising a cleanup day and rewarding volunteers with discounts.
Showers in April Bring Shoppers
You can capitalise on the fact that April is known for its rain by introducing deals for wet days. Offering discounts on rain gear just on days when it is raining can accomplish that. For such chilly, wet days, cafes and coffee shops may offer discounts on hot goods. By promoting items that will assist customers get through the rainy season, e-commerce firms can capitalise on the concept in their emails. This concept can involve discounts on trips to warmer locations or advertisements for waterproof clothes.
Start the grill
As the weather warms up, folks begin grilling outside. Invite your customers to a cookout if you have room outside your store. Feed them chicken, hot dogs, and hamburgers before directing them to your shop.
Summer marketing campaigns
The summer season is one that consumers like utilising. Events held outside are the ideal venue for this. Both cafés and coffee shops can set up outdoor seats and retail stores can hold sidewalk sales. A terrific approach to enjoy the nicer weather and increase restaurant business is to host live music events. Tickets for these events can be sold, and you can also give special prices on a few menu items.
Maintaining Customer Coolness
Use signage or sandwich boards to let customers know if your store has air conditioning. The warmer weather is also the ideal time to run specials on iced coffee, ice cream, or cold beverages. To attract consumers, you may even place an ice cream stand outside your place of business. When you assist others in maintaining their composure without expecting anything in return, you give them a positive experience that they will remember.
Summertime Equals Holidays
However, you don’t need to spend money to give one out. By advertising drink discounts and events over the summer, bars and restaurants may position themselves as a destination to “get away from it all.” Simply play some beach music, and your clients will think they are on vacation!