Facebook is by far the leading social network in the world. But Facebook is also a communication medium, a formidable sounding board at the height of its incredible audience! This is why it is appropriate to ask the question of promoting its products or services via Facebook. Whether you’re already doing it or thinking about doing it, let’s get to know the Facebook family better. You can get in touch with Facebook Ads Agency in Washington
Facebook Ads is different from Google Ads
As you know, Google Ads offers to buy keywords, in exchange for which the search engine puts your ad in front of Internet users in your catchment area who carry out an investigation around themes that interest you .
You sell sporting goods, an Internet user living near your point of sale is looking for information on French boxing: a banner indicating that you have a whole range of gloves available to him appears.
In its operation, Facebook Ads is closer to a classic media, a magazine for example. You buy a space and your ad is read by Internet users when they browse the application. Except that, unlike a paper magazine, Facebook offers you targeting .
Clearly, the ad that highlights your assortment of gloves will be seen more by your Internet neighbors identified as French boxing enthusiasts.
Facebook Ads is a diversity of locations
Facebook is a platform. This means that there are plenty of interesting locations to make you visible.
On Facebook itself, 3 locations are especially recommended:
- The widely used news feed
- The right column , where we are clearly visible
- Within stories , to maximize affinity
But do not forget to ask yourself the question of appearing on complementary networks:
- Facebook Messenger , Facebook messaging
- Instagram , the photo or video sharing service
Facebook Ads is a variety of formats
Facebook Ads reaches your prospects and customers at any time of the day. And of the night!
Luckily, your prospects and customers are massively converted to the ROPO approach (online research and in-store purchase). Enjoy!
For the formats , you have the choice:
- The most direct link to your site, blog or Facebook page
- The text ad , the most sober
- The photo ad , important if you have beautiful things to show
- The carousel , for the diversity of offers
- The video ad , essential for demonstration or user testimony
Another format is also to be studied, more ambitious but with a multiplied impact: the Facebook shop . Yes, you can create a virtual store on Facebook.
With the development of the Metavers3 environment, this is an option with a future!
Facebook Ads is also a measurement tool
The Facebook Campaign Manager tool tracks the impact of your advertising campaigns on Facebook and accurately documents your return on investment . Very useful to improve from campaign to campaign!
Facebook Boost increases the visibility of your posts
The “boost the publication” feature gives you the opportunity to gain visibility! How? through sponsorship.
Clearly, you no longer really create an advertisement but you start from a publication on your Facebook page . For example, a commented photo of the arrival of new ultra-innovative boxing gloves, which win fights on their own.
And you sponsor your publication by choosing whether it is taken up on the news feed, on Messenger or on Instagram. Your publication thus reaches an incomparably greater potential than is your community on Facebook.
To you the likes, reactions, comments and shares! And, above all, the sales are yours!!!
Be careful, make no mistake and first test your publication with your community. Only choose to sponsor publications that are already a hit in small groups!
In conclusion, the Facebook Ads Manager gives you access to a rich and diversified universe, opening up many possibilities.
Wealth can sometimes bring complexity. If you want to start with Facebook with all the chances of success on your side, call on a specialist!
