One of the most critical aspects of running a business online is a web design, as your website is often the first thing potential customers see when learning about your company or brand.
With that in mind, you’ll want to make sure that your site appeals to its visitors and helps them make educated decisions about whether or not they should purchase your products or services.
You need to stay on top of the latest web design trends to stay competitive and relevant online. This guide will help you do just that by exploring ten different web design trends you should look out for in 2022.
Top 10 Web Design Trends for 2022
1) Mobile-First Design
With more and more people regularly turning to their smartphones or tablets when they want to find something, mobile users can’t quickly access sites are becoming a thing of the past.
Consequently, mobile-first design has become a popular choice for web designers. Its concept is simple: deliver an experience tailored for smaller screens and later scale up as screen sizes grow larger.
It’s not just about cutting down on content—it also involves stripping away any unnecessary elements from your site to ensure visitors don’t get lost.
And with Google announcing plans to start penalizing websites that aren’t optimized for mobile, there isn’t any excuse not to make sure your site works well on all devices.
You should already have done so. If you haven’t started working on a mobile version of your website yet, you may soon be at risk of being left behind.
2) Audio-Visual Content
The rise of augmented reality reflects how we’re now consuming content through different mediums. You can expect video and other audio-visual content—like voice-overs or music—to become more and more popular for customers to engage with your brand.
In fact, according to Google, mobile searches related to videos grew by over 40% from 2018–to 2022, while overall search queries grew only 17%.
So if you aren’t already incorporating audio-visual content into your marketing strategy, it might be time to start.
If you don’t have access to high-quality images or footage, look for free alternatives like Creative Commons, which will allow you to use public domain photos.
If you don’t have the budget for professional editing software, check out YouTube tutorials on video editing that can help turn your raw footage into something special.
3) Dynamic, Personalized User Experiences
Your business should provide a user experience tailored to specific customer personas. The latest consumer data shows that roughly 70% of online shoppers abandon their cart when they can’t complete an order due to a technical issue.
The top website development company will help you create a smooth, dynamic and intuitive shopping experience, so customers never have to leave your site due to design or technical issues. More sales will be made with fewer drop-offs, which means higher conversion rates for your brand.
4) Flexible Layouts
We’re all familiar with responsive design now, but flexible layouts go one step further by optimizing web pages for various devices, from desktop computers to smartphones.
This will become increasingly important as more of us use mobile devices exclusively. If you’re looking for top web designing companies in India, it might be good to ensure your site is flexible-layout ready.
This will save users time and keep them coming back. You should also note that flex layouts are becoming an industry standard, so if you don’t have one yet, you may want to plan and implement one soon—or risk being left behind.
A flexible layout can also make search engine optimization easier since you won’t need to create separate versions of your content (i.e., two URLs) for different screen sizes; everything can live on one URL, making things easier for visitors and search engines alike.
5) Beautiful Typography
Typography is an essential part of any great website, and even small tweaks—to font size, line spacing, leading (the space between lines), or kerning (the space between letters)—can have a big impact on how your content reads.
Web designers use typography as an opportunity to be creative; they’ll carefully select a font that complements their client’s brand while still allowing for easy readability.
They’ll also pay attention to contrast. It may seem like a minor detail, but if you’re creating a site with multiple colors or images, you need to ensure that your text can easily stand out from its surroundings.
If not, users might have trouble reading your content—and won’t stick around long enough to see what else you’ve got to offer.
6) Artistic Backgrounds
Creativity is becoming a necessity, not an option. Instead of limiting yourself to clunky color schemes and stock images, opt for a more artistic background that suits your brand’s personality.
Even if you don’t have photography skills or design chops, it’s easy to find a designer on freelancing sites like Fiverr or Upwork who can help you get what you need. Just be sure to check references before hiring anyone.
A few hundred dollars spent now could save you thousands down the road. Mobile-friendly. According to Statista, as of December 2022, there were 2.1 billion active mobile phone users worldwide—that’s nearly half of all people with access to the internet.
While desktop use isn’t going anywhere anytime soon, mobile traffic has been steadily rising over recent years. Your website needs to be responsive and friendly for visitors using their phones or tablets.
7) Minimalist Website Designs with Bold Colors
Gone are those days when all websites used to look alike. They come with innovative ideas and designs that make them stand out from other sites.
One of these designs is a minimalist website design with bold colors. These websites use minimal text but have a lot of color and icons on their pages.
This trend will continue into 2022 and will become more popular as people seek out easy-to-navigate websites for information about products and services.
In fact, by 2022, 75% of all online shopping searches will be done via mobile devices. To keep up with consumer demand for mobile-friendly web design, it’s essential to incorporate bold colors and simplicity into your site.
After all, one of the most important aspects of any business is its ability to appeal to customers in an aesthetically pleasing way. Having an eye-catching website helps customers navigate your site and find what they need quickly.
With a minimalist yet colorful layout, users can quickly see what kind of product or service you offer without spending too much time looking around.
8) Typography as a Core Design Element
It’s no secret that typography has grown leaps and bounds as a core design element, with designers leveraging typefaces like headings, subheadings, body copy, and captions.
Today, it’s not uncommon for web developers to use multiple typefaces for different elements of their websites – presenting an excellent opportunity for more exciting designs that set brands apart from others.
The best part? Typography is highly adaptable to different website layouts, meaning there are endless possibilities for implementing new web design trends into your website design.
9) Hand-Drawn Illustrations
Illustrations are considered a must for modern website designs. The appeal of hand-drawn illustrations is that they often give a site personality and stand out from the crowd.
They’re also very easy on the eye, so they help hold people’s attention on websites and social media. Companies like Airbnb have taken huge strides towards re-popularizing an older style that works well with today’s technology.
This trend will likely continue into 2022, making it crucial for designers to stay ahead of the curve. In fact, illustrators should start brushing up on their skills now if they want to be among those designing tomorrow’s most famous sites.
The hand-drawn illustration will undoubtedly continue to influence web design in 2012 and beyond, as long as creators remain committed to using it responsibly.
But given how versatile illustrations can be (and how quickly trends change), I wouldn’t expect much of a reprieve from what we see today—the challenge for illustrators and designers alike will simply be doing more with less.
This means keeping things simple: icons over images; repeating patterns over intricate drawings; subdued colors over vibrant ones; etc.
10) Vibrant Color Palette and Gradients
As web design becomes more and more complicated, designers will find ways to make their websites easier on users’ eyes. Vibrant color palettes, gradients, and subtle animations will make websites more approachable. User Experience (UX) will be at an all-time high as mobile technology progresses.
As a result, UX designers will have a more significant role in future design trends. The focus will shift from does it look pretty? to does it work well? — we expect to see less of what could be considered purely decorative web design elements.
This trend is already starting to emerge, with companies like Squarespace leading the way. And there is no reason why other popular CMS platforms can’t follow suit.
By 2022, these new technologies should be mature enough to integrate into everyday use within web development teams. Some of these include Elixir, Go Lang, Scala, and Julia – just to name a few.
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Final Words
Looking ahead and predicting what’s coming next can be a little bit of a tricky task. Even though it is, many experts are still making their predictions, and some are even taking things as far as making predictions for 2022.
Even though everything has been said, there is still one thing that everyone can agree on, which is that digital trends change with each year.
So, here are ten web design trends that you should look out for in 2022. They will help you understand how your website will function a few years from now.
