Candles are used by candle lovers of various types for different motives. Many feel spiritually awakened after lighting a candle in their living room. While others have a candle lit meal in the dark space. Others enjoy the smell and enjoy adjusting their moods in this manner. Some use it for natural light source that can soothe eyes. Many make use of candles for adding decoration to their office or home space. Many people also are able to light candles while they meditate to create an atmosphere.
The reasons are numerous in the purchase of candles. However, the main question is how do customers become convinced to purchase candles that are made by your company? How can customers perceive the different kinds of candles you offer as unique?
Statistics show that 78% of shoppers buy items from retailers in impulse, mainly because they find the packaging attractive. Customized candle boxes are always a great way to assist your candle’s name to make an impression.
Are you selling candles of all kinds?
If so, here’s everything you must be aware of how custom candle packaging makes a impact for your brand:
Brand Image
A well-planned logos and taglines placed on these boxes instantly draw customers’ attention away from other brands’ candles to your own. Furthermore, custom-branded candle boxes are simple for customers to spot quickly. They also create a sense of your candle’s brand in the minds of your customers.
The process of creating a brand image is made easier by using attractively made labels for different kinds of candles. A thoughtful branding strategy and the design of your packaging for candles conveys authenticity and helps customers build a sense of trust for your brand.
The tagline and logo could be:
- Foil is stamped with burnish gold color to convey the high quality of candles
- Debossed or embossed for giving the impression of luxury candles
Dual shaded logos in bright color palettes to add an energetic look to your candle company
Spot UV-coated logo to enhance its reflectiveness and make it simple to recall and to recognize
Convey Essential Information
After taking the candle’s packaging removed from the display Any customer would like to know more about the candle.
Product Name
The candle’s name and type as well as its name must be easily evident. Debossed letters are one of the top choices for aesthetic appeal.
Benefits or the Why Use It
In describing the benefits of a candle can lure consumers into buying impulsively and not even having to purchase a specific candle.
Type and Quantifiable Aspects
Inform customers if it’s a natural beeswax candle , or soy candles? Make sure to mention the type of candle for a clear understanding by the customers. They need to instantly understand what they’re searching for. These are the other components to meet the different requirements of various kinds of customers.
A Personalized Brand Story
A short story about your candle company’s story connects your customers emotionally. It helps them recognize the human side of your brand and appreciate the brand for it. This includes having to understand the hardships and work of those who make up their dedication to providing customers with the best service. These kinds of activities naturally build an appreciation of your brand within customers’ minds.
