How does the international version of Douyin TikTok make money?

TIkTok is a network with high earning potential for both companies and individuals. If you want to be compensated for your social media efforts, there are seven ways to monetize your TIkTok account.

Create Fund

In addition to the Creative Learning Program, the U.S. has a $200 million fund to compensate creators in the U.S. To be eligible, 18 years of age, 10,000+ followers, and at least 10,000 video views in the past 30 days.

Once accepted, TIkTok will pay the creator based on the number of views received. TIkTok charges per CPM, with an average of $0.02-0.04 per 1,000 video views. Conversely, the average impression cost on YouTube is between $6 and $8 per thousand. Most creators don’t live a regular life at this rate, but considering other platforms don’t pay at all, it’s good compensation.

Creator Market

Traditionally, influencer marketing and outreach have been through third-party websites. The creator market is a unique concept that no domestic competitor of TIkTok has. is the official TIkTok brand collaboration and sponsorship platform, hosted in the app.

To join, users must be at least 18 years old, have more than 100,000 followers, have posted at least 3 videos in the past 28 days, and have received more than 100,000 videos in the past 28 days. Once accepted, brands will contact creators who are willing to collaborate directly. Depending on the creator’s influence, the price of individual sponsored videos can range from hundreds to tens of thousands of dollars.

Direct connection

Even if you don’t have enough followers to qualify for the TIkTok paid plan, you can use the “link in bio” feature to generate traffic and sales. 1000 followers are required to use this feature. This feature is available immediately after activating a pro account, but copyrighted music cannot be used in the video.

TIkTok users have a high CTR, please use the link space accordingly. If you want to earn ad revenue, please link to an ad generating site. To sell a product, link to the sales page. For new clients and consultations, please go to the appointment page.


Accounts with 1000+ followers can be used online. Viewers can then send virtual gifts to the account. Different gifts have different values, so users have to spend money to buy gifts before sending them. After the live session ends, the gifts received by the account will be aggregated and accumulated. TIkTok accounts for 50% of the income from these gifts. After reaching the $100 threshold, withdrawals can be made, with a daily withdrawal limit of $1,000. Accounts with millions of followers go online several times a week, offering everything from prizes to voice messages for viewers to send big-ticket gifts. The most expensive gifts are about $50 in the final payout.

TikTok Ads

TikTokers are also working on ads and how best to integrate them on the platform. The current user can see this when swiping. Pops occasionally pop up between the videos on their general feed. TIkTok is implementing a program to help businesses impacted by the pandemic, offering a $300 advertising credit that is scheduled to be used through December 31, 2020. In addition, they will match all spending thereafter with a one-to-one credit line of up to $2,000.

If your company has used social media advertising in the past, it’s worth taking advantage of this incentive. Just to see if TIkTok advertising can create higher revenue.

TIkTok Internet celebrity platform

While many traditional influential platforms are starting to expand to include the TIkTok range, new platforms have also emerged for TIkTok users. For example, QuikTok is a platform for promoting brands and music. Creators set their own ratios for ad campaigns. PlaylistPush is another option to accompany music, paying for the use of new songs in creator videos.

It is unclear whether these platforms will be sanctioned by TIkTok. Because TIkTok believes the growth of weapon music violates their terms and conditions and could prevent brands from doing business outside of designated markets.

shopping platform

Do you want to sell items featured on your own feed, or even items on other people’s feeds? The platform called Vop offers “TokShop,” a TIkTok feed that e-commerce store customers can buy. Currently only integrated with Shopify, but plans to expand to other sites in the near future.

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