Often misunderstood, the fields of activity and the skills of the graphic designer are as diverse as they arvaried. No, a graphic designer is not only this creative being, relegated to the creation of logos or the realization of posters.
Self-taught or graduates from a school of applied art, there are as many courses for graphic designers as there are people practicing this profession.
However, all have in common to put their creativity at the service of a sponsor, for a communicational purpose. It is in this that the work of the graphic designer differs from the work of the artist: he responds (most of the time) to an order intended to convey a message. This is called graphic design. You can contact Graphic Designing Services Company.
Among the skills that all graphic designers have, we can mention:
- the creation of your visual identity: from the creation of your brand logo to the creation of an entire graphic charter
- the layout of communication media(posters, banners, flyers, brochures, social media visuals, business cards, etc.)
- the creation of a web model(we can therefore also speak of a web designer). This does not include the development of your website, this part being reserved for the developer.
Although the profession of graphic designer is versatile, some have specialties. They are the ones who will help you in your selection, according to your needs and your personal tastes:
- some are illustrators, capable of producing all kinds of illustrations, infographics or motion design
- Many are also typographers and know how to design original fonts
- Few are model makers
- some are specialized in packaging or in the creation of company brands
- and many other specificities specific to each according to his background and his appetites
In any case, do not hesitate to browse the portfolios that interest you before calling on a graphic designer.
Why hire a graphic designer?
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Work with a graphic designer to save time
If calling on a visual communication professional seems like an unnecessary expense, you will quickly realize that your graphic designer will save you time. A lot of time!
Why?
First, because he knows how to handle DTP tools (like Photoshop , Indesign, or Adobe Illustrator) better than anyone. He is therefore able to produce quality visuals quickly and well.
That’s as much time as you’re not going to waste training and trying to tinker with something on your own. So it’s less stressful.
Calling on a graphic designer therefore saves you time immediately, but also in the longer term.
Indeed, this knowledge of software and digital file formats, as well as its graphic culture will be of great help to you.
2. To provide your brand with quality visual communication
As we have just seen, calling on a designer. Means making sure to adorn your brand with the visual identity it deserves!
The image of your brand is not to be taken lightly if you want to reach your target and convert them quickly.
This will be all the more quickly and more effectively seduced by your brand. If it is represented by neat and coherent visuals. As with a storefront or restaurant, it must be taken care of to attract your customers.
This is why working with a graphic designer. Bring you considerable striking power: your brand, thus equipped with a visual identity worthy of the biggest companies, will be perceived at its true value!
Whether it is in the process of being redesigned or in the creation phase, the visual identity that your graphic designer will create will gain enormously by starting on a sound basis. Nothing better than a good brief to start a good project!
3. Use a graphic designer to stand out from your competitors
Calling on a graphic designer is also the opportunity to create unique visual communication for your brand.
We are not going to teach you here the importance of standing out in a market, of differentiating yourself from the competition in order to surpass it. You know all this well.
This is good, because an original and impactful identity can make your company stand out and make it all the more attractive. This originality is difficult to achieve if you create. Your own visual identity on sites like Canva for example, where everyone uses the same templates.
However, it is important to find a happy medium between communication that positively surprises your target and communication that drives them away. The difference is sometimes minimal and the graphic designer knows the codes to use to achieve the desired effect.
4. To be advised at all stages of your project
Finally, if this point is self-evident, we would still like to remind you: by calling on a graphic designer, you are sure to receive sound advice from a professional!
From the meaning of colors, through the message transmitted by such or such form or the choice of an appropriate typography, your graphic designer will have the answer to all the questions that bother you.
It will even bring you solutions to questions that you have not even asked yourself. He sees everything, gives meaning to each choice he makes. It’s his job!
In short, at each stage of the creation of your visual identity, he will put his trained eye and his graphic culture at your disposal in order to make the most relevant choice for your brand.
What you can rely on him in all serenity.
