There are thousands of small and big businesses in the USA. From the ever-growing food industry to IT firms, financial services, travel agencies, transportation, and you name it.
And the competition is fiercer than ever before. If you don’t pay attention to the new business trends, you will be left far behind in the race. Your competitor will establish a strong name, get more attention, and might even steal your long-term customers.
And one of the areas where every business is working is building a solid digital presence. Be it in the form of a responsive website or a mobile application.
Today, even small businesses in the USA have a website. And as they continue to grow, they further invest in mobile applications. When millions of searches are being conducted online with buying intent, not having a website or a mobile app means missing out on a huge opportunity.
But the thing is, maybe you’re on a tight budget so you can’t afford to invest in both. Or maybe you feel your business needs only one of them. This is what we are going to discuss in this article. In case you are confused about which is a better platform for your business, below is your solution:
A Mobile Website Is A Must For Small, Local Businesses
Small businesses may not have the budget to afford the fees of app development, but a website developer near me in USA is much cheaper. And it’s a must for a local business.
For instance, you are delivering homemade food at the doorsteps of the locals. Your business involves cooking and delivering homemade food in the city. How would people learn about your business?
Statistics say 88% of consumers who search for a type of business on a mobile device call within a few hours. Chances are people will be searching for fresh homemade food in the USA from their offices and homes.
How would they learn about your business if you don’t even have a website? If you have a website that displays your daily menu, prices, and the areas you are covering, chances are you will get more business.
A Mobile App Is A Must For Brand
It takes consistent effort and sweat to build a brand. And in today’s world, building a brand without a strong digital presence is impossible. Having a mobile-first website is not enough. All popular American brands have a mobile app to interact and engage with their audience.
This way, the loyal customers of the brand enjoy a personalized experience. It becomes a lot easier to target users based on their interests, location, usage behavior, and more.
Each user can set up his/her preferences upon downloading the app and gets custom recommendations and offers based on those preferences. Today, apps can also identify the user location and show geography-specific content to boost engagement and sales.
Mobile Website Is Ideal For SEO-Dependent Industries
Some businesses have millions of searches online. Thus, investing in SEO in such industries brings a massive ROI. For example, you are selling web design and web development services in the USA. Thousands of searches are conducted daily.
In this case, your best option is to create a mobile website and invest in SEO. It will take months, or maybe a complete year to appear on the first page for a high-volume keyword.
But if you simply launch a company app and don’t invest in a mobile website or SEO, you are never going to get any business.
The same is true for services and products being searched online with monthly search volumes of hundreds of thousands.
Ecommerce Stores Need Mobile Apps
Mobile app revenue is growing fast. It is expected to reach $935.2 billion worldwide by 2023. And the reason for this rise is e-commerce stores. There are over 2 million online retailers in the United States.
They rely heavily on mobile websites. And the most established ones of them have a mobile app as well. As it goes without saying, the ones with a mobile app render a greater customer experience and get more sales.
Industry Experts Have Both…
Don’t forget we are discussing your options in case you don’t have the resources to invest and manage both platforms. In the ideal case scenario, you need both a mobile website and a mobile app both.
Today, even 71% of small businesses have a website. And around 50% of them have a mobile app as well. Where there is greater competition it’s impossible to thrive without both.
So if you want to be an industry expert, or your ultimate goal is to become the no.1 service provider in your niche, invest in a mobile website as well as a mobile app.
There are different stages of growth for any online business. You start from scratch and gradually grow. A strong digital presence in the form of a mobile website and mobile app boosts your growth. However, if you don’t have the resources to invest in both, stick to the one that fulfills your objective and brings business. But if you have the need, you can contact the number one app developers near me in the USA.